We are at SXSW 2011 in beautiful Austin (find our coverage here) and we talked to Foursquare founder Dennis Crowley, and he told us about what we can expect in the future of the location check-in service.
3.0 Foursquare has launched less that a week ago and it featured a major redesign for multiple platforms. You know the service because he launched this check-in together craze which was adopted by a variety of people and companies. Now Foursquare has more than 7 million users and its API is used by some interesting aspects.
Foursquare founder Dennis Crowley says that the just society begins to ramp, as it has the resources and scale to extend the types of services it offers and appeal to more users. The most recent version has included a tab explores which offers recommendations for locating users. This could be incredibly powerful because when you combine the richness of the location-date Foursquare has equipped a smart recommendation engine, you have something that could be very useful to users and lucrative enterprise.
This recommendation lbs is a hot topic here to SXSW 2011, as companies like LocalMind and Bizzy are dabbling in this space. Firmly has the advantage of scale well and advertisers big names may be more willing to work with it as some other smaller LBS applications. For example, outright was a major part of the marketing Pepsi pushed here at SXSW.
I have been skeptical of Foursqaure for some time now because I did not really true friends use it and I thought that the rewards were not relevant enough for me to care. I'm starting to become a believer well because we are witnesses evolve at a pace very intelligent. It is not only new features - I dig how the API is used by companies such as LocalMind and he may be able to be the platform for many location-based services.
