Well, it seems that the rumors were true, as EA announced its intention to purchase PopCap Games for about $ 750 million. Make no mistake, this is all about mobile and social game.
TechCrunch reported originally that PopCap Games could be acquired for about 1 billion a few weeks ago and it seems that it is, even if it did not name the buyer. PopCap is responsible for the mega-success of the mobile games as the plants against the Zombies and Bejeweled and he has proved that he can make money off the coast of new platforms like mobile and social networks.
"EA and PopCap are an irresistible combination," EA CEO John Riccitiello said in a prepared statement. "The studio of talented PopCap and powerful IP add to the momentum of the EA and accelerate our drive towards a digital business of $ 1 billion." EA global studio and publishing network will contribute to PopCap quickly grow their business and more digital devices, more and more channels.
This is not the first mobile-first acquisition for the environmental assessment and I doubt that this will be the last. The company has spent $ 20 million to buy Chillingo last year and he knows that he will have to follow the mobile and social gaming wave to succeed in the future.
Marine Perez tested torture for mobile phones and smartphones for the leaders in the industry such as CNET and InformationWeek. He is fascinated by the wireless industry, because he believes that we are entering a period of great innovation in the mobile space. Long user BlackBerry, Marin has fallen for Android but not familiar with all major platforms.
