We all know that the NFC is the next big thing and that mobile payments will lead the charge, right? Similarly, if you ask Square COO Keith Rabois, technology is overestimated by real companies.
"I think that NFC is a technology for a value proposition", Rabois says at the MobileBeat Conference 2011.
To be fair, the NFC technology and as Google Wallet mobile payment solutions are likely to destroy Square, which operates by connecting to a credit card for a smartphone player to manage transactions. With a raised recently 100 million to an assessment of 1 billion, square has a lot to fight for the payment area.
Rabois is convinced that a square drive and PPA will be used by more real people to handle transactions that will be NFC and he added that other companies are seeking to NFC as a means to increase its other businesses. For example, Google Wallet could be a convenient way for people to merge their phones with their wallets, but remember that this will also create a wealth of data from Google that could be used to increase the advertising scourge.
The place, I believe that the company will be used by more than real people over the next five years because the value proposition is and it is easy for clients to continue to drag. Despite what Rabois, now says, I would be surprised to see it integrated NFC in future versions to go hand in hand with its credit card reader.
What do you think friends? Is NFC hype or is it really the future of mobile payments?
Marine Perez tested torture for mobile phones and smartphones for the leaders in the industry such as CNET and InformationWeek. He is fascinated by the wireless industry, because he believes that we are entering a period of great innovation in the mobile space. Long user BlackBerry, Marin has fallen for Android but not familiar with all major platforms.
