Last report from Juniper Research is all about augmented reality. The research firm found that a growing number of brands, retailers and mobile vendors are investing in mobile applications and AR services, with global revenues should approach 1.5 billion by 2015.
According to Juniper, base installed smartphones capable of AR increased to 8 million in 2009 to over $ 100 million in 2010, at the same time, AR apps were now increasingly created by the biggest players.
The "Mobile augmented reality" report highlighted several developments which have been key in this regard:
Release of an AndroidSamsung AR SDK decision Qualcomm preload AR browsers (that is, the Layar) on several of their combined campaigns of brands like Carlsberg and Coca-Cola, presenting elements of the Royal Decree of advertising in selected marketsMobile.However, the report warned that the developers and consumers still had to be satisfied that the AR apps were more than "gadgets", given that several deployments start features an AR element had been added at the last minute for a pre-existing application.
Additional information about the Juniper report are available on their website.
